How We Helped a Financial Services Corporation Run Successful Campaigns

Bill Gosling Outsourcing provides customer communication solutions with a team of about 2,000 skilled individuals in four nations.

The Client

Our client provides credit and charge cards along with insurance and travel products. It is listed amongst the top 20 most admired organizations globally and has an estimated brand value of about US$14 billion.

We have been partnered with the client for about 16 years, consisting majorly of three channels to provide products and services to customers, small & medium businesses, and other organizations.

The Problem

Our client faced various challenges, which are:

In this case study we take a look at the following:

▸ Numerous calls from multiple departments to one customer;
▸ Low customer engagement and no lasting retention;
▸Disorganized marketing approaches.

Our Recommendations

We advised our client to:
▸ Establish a collaborative cross channel to evaluate the client’s business and to learn and share best practices;
▸ Value-based dealings to focus more on customer-centric interactions;
▸ Data-based insights to predict customers’ requirements, new market trends, and purchasing habits.

The Benefits

Our solutions led to:
▸ Improved customer loyalty;
▸ Enhanced customer experience and satisfaction;
▸ Better Returns.

Bill Gosling Outsourcing provides specialized solutions to promote sustainability and growth with improved customer experience.
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Download this case study to learn how we helped a financial services corporation run successful campaigns.